Nowadays, social media has been considered a part of many people's lives because it is easily accessed by anyone who has internet access. Therefore, there is a very good opportunity if companies can utilize social media with social media marketing. Social media marketing or social media marketing is the use of social media platforms to promote a product or service. Most social media platforms today have built-in data analysis tools, which allow companies to track the progress, success and engagement of the campaigns they run so that companies get real data that can be used as an evaluation and basis for decision making. At a strategic level, social media marketing includes managing marketing campaigns, managing content and schedules, and establishing the culture and tone in social media that the company desires. However, unfortunately this is quite difficult to do if the company does not have qualified human resources (HR). Therefore, currently many social media agencies are emerging.

There are many benefits that companies can get if they maximize social media marketing. It's not surprising that many companies choose to work with social media agencies to maximize their company's social media marketing. So, what are the benefits of social media marketing? The following are some of the benefits of social media marketing for your company:

Relatively small costs.
The main advantage of social media marketing is related to relatively small costs. The financial barrier for social media marketing is quite low compared to others. The majority of social media is free to access, create profiles, and post information. Meanwhile, using traditional marketing can cost a lot of money. Your company can run very successful social media marketing on a limited budget. You can even get free marketing if your marketing content is shared or reposted by your audience. To achieve that, you need to create very interesting marketing content and for this a social media agency can help you. 

Ease of interaction
One of the advantages of social media is the ease of interacting with anyone. So, companies can easily interact with customers and potential customers. Interactions that occur on social media can also show the habits of customers and potential customers. So, it can be a basis for the company in deciding something. Apart from that, in the end, companies can build close relationships with customers and potential customers through this interaction and there has been a lot of research that says that establishing a close relationship with a brand influences a person's purchasing decisions. To create interaction with customers and potential customers, you need a social media agency that can help you create interactive content or even manage your company's social media. 

Aiming at the right target
Social media makes it easy to target customers and potential customers based on their personal interests and what they like. For example, enter jazz music as one of your interests on a social networking site; you will most likely see advertisements about jazz artists and concerts. With such “smart” marketing and advertising, marketers effectively reach the people who are most interested in what they have to offer. If you need help targeting your marketing content appropriately, you can use the services of a social media agency that is familiar with this.

Those are some of the benefits you can get if you maximize social media marketing in the digital era like now. You can start developing a social media marketing strategy from now on or you can use the services of a trusted social media agency so that your social media marketing can be carried out optimally. To run social media marketing optimally, we have several tips, namely:

Determine a strategy
Like going to war, you need a mature strategy to run social media marketing. You can arrange it with your team or with a social media agency. To implement a strategy, you must know and understand exactly who your consumers are and which media platforms they use the most. You must also set goals for each media used. Next, create a content strategy tailored to your goals. 

Determine pillar content and content calendar
To maximize social media marketing, you need to have pillar content and a content calendar. Both of these things are very helpful in distributing content and helping you achieve your goals. Pillar content is derived from the strategy you have set. Meanwhile, for the content calendar, you can set it manually, using tools or using the services of a social media agency. 

Create content according to the social media used.
Each social media has different characteristics. So, create content with topics and language structure according to the social media used. You can consult about the right content to apply to each content by contacting the social media agency.

Social media design
Make your social media as attractive and marketable as possible. The first thing you should pay attention to is the profile photo used. Use a profile photo that contains your company identity. Next is the bio or profile description on social media. Make your bio or profile description as complete and informative as possible. Then, you have to make sure the content you upload has a good design. This is the role of an experienced graphic designer. If your company does not have qualified human resources, you can work with a social media agency that has professional and experienced graphic design.

Those are some tips that we can give you for running social media marketing. To produce maximum results, you need professional staff to carry out social media marketing. If your company does not have human resources who can handle social media marketing, you can collaborate with a professional social media agency that has experience running social media marketing. Therefore, entrust your company's social media marketing to Peter&Co. 

Peter&Co. is a social media agency located in Bandung, West Java. We are a professional and experienced agency partnering with dozens of clients from all over Indonesia. Some of the brands that have collaborated with us include Viu Indonesia, Yuasa Battery, and Taman Lembah Dewata. Peter&Co. has social media marketing services and various other services that can be tailored to your company's needs. We even have professional website creation services, ad placement, and brand design. Supported by professional and experienced staff in their field, Peter & Co. sure can be a digital marketing solution for your company. What are you waiting for? Immediately consult your company's needs with us, Peter&Co.! Come learn more on our website now!