Content pillars are an important part of creating a content strategy, and have a fundamental goal, namely providing comprehensive information. This is done so that the audience can find all the information they need in one place.

Benefits of Content Pillars
Even though it looks easy, there are still many other benefits that can be obtained when determining the correct content pillar :

Has a fairly large role in optimizing SEO.

More planned content creation.

Brand identity becomes stronger and more consistent.

Content is created according to the needs of the audience.

Potential to increase conversions.
 

How to Create a Content Pillar
As for how to create a good content pillar :

Carry out market research in the right way, so you can understand the needs of the target market.

Research industry trends, so that the content created is not left behind by the times or is not of interest to the audience.

Do competitor research, such as studying their strengths and weaknesses. So, you can create better content pillars .

Evaluate your social media accounts and analyze the content that has been created.

Start compiling content pillars , there are at least 3 types of content; Head Term, Core Topic, and Subtopic. 

Please note, there are actually no standard rules regarding the form of content pillar that must be created. However, the most important thing is that the content is complete and easy to use as a reference. Because content pillars are an important part of creating a content strategy, every business must have its own content pillar. o how do you determine the right content pillar for your business? Come on, consult now with Peter&Co. Digital Marketing Agency! Contact our team now via Whatsapp (0812-2030-4022).